Kevin McCallum, THE PRESS DEMOCRAT
Santa Rosa residents who don’t want to own a car but might like to zip around in one sometimes are in luck — Zipcar, the nation’s largest car-sharing company, is coming to town.
The City Council today is expected to sign off on a deal allowing the company to operate two of its rental cars from city parking lots — one at the downtown SMART train and the other next to the Russian River Brewery.
The hope is that the service will give people yet another reason kick their fossil-fuel burning cars to the curb in favor of more environmentally friendly options like bicycling or public transportation.
“We’re looking for ways to reduce vehicle miles traveled and the car-share concept is a way to allow people to eliminate car ownership, or at least reduce the number of miles they need to drive,” said Kim Nadeau, the city’s parking manager.
The service, which began in the Boston area in 2000, is already available in 500 cities around the nation. After a period of rapid growth, the company was sold in 2013 for $500 million to Avis Budget Group. The company first rolled into Sonoma County in March 2016, when it began renting out two cars at Sonoma State University.
The expansion to Santa Rosa was made possible by a $170,130 grant from the Metropolitan Transportation Commission to the Sonoma County Transportation Authority providing subsidies to Zipcar and SCTA for administration of the program for two years.
Read more at: Zipcar coming to Santa Rosa | The Press Democrat