Will Parrish, ANDERSON VALLEY ADVERTISER
Soon after I became outspoken in my criticism of the regional wine industry, I began having conversations with local people for whom this issue is deeply personal. Across recent decades, the sprawling North Coast booze sector has recklessly reconfigured landbases, sucked waterways dry, killed off scores of wildlife, drenched the land with chemicals, and imposed its particular brand of sterilized country life on previously more vibrant pastoral settlements — all of this on the basis of exploited migrant labor, which comprise the industry’s main contribution to the local job base. Although you would never know it by reading the Santa Rosa Press Democrat or tuning into local TV newscasts, these practices have not actually endeared Big Wine to most people — especially those who have experienced them first-hand. Some North Coast residents refer to the pervasive change from forest and rangeland to vineyards as “grape rape.”
Yet, for all of the deep-seated resentment the wine industry has bred, opposition to it has never been part of an insurgent social movement. That’s in contrast to organized resistance to the timber industry, which was a significant regional political force throughout the ’90s.