New slaughterhouse owner envisions different approach

Robert Digitale, THE PRESS DEMOCRAT

Fourth-generation rancher David Evans remembers the “tidal wave of demand” for pasture-raised meats that followed Michael Pollan’s 2006 book on the U.S. food system.

“We got inundated,” he recalled of the publication of “The Omnivore’s Dilemma.”

Evans has spent years building a regional system to serve the small but growing number of Bay Area residents who want an alternative to conventional meat production. As the owner of San Francisco-based Marin Sun Farms, he takes an approach that differs markedly from the mainstream meat industry, which typically relies on antibiotics, cattle feedlots and poultry warehouses.

via New slaughterhouse owner envisions different approach | The Press Democrat.

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