The Sea Ranch coastal legacy: development and protection

“Once you have a second home at The Sea Ranch, there are two kinds of days in your life. … The ordinary days you spend in the workaday world and the days you spend on this lovely stretch of seacoast — the days you wish would never end.” ~ From a 1960s ad for The Sea Ranch
Al and Diana Edgerton were tooling north to Mendocino for a July 4 getaway in 1964 when they were beckoned off Highway 1 by a “lots for sale” sign bearing a bold ram’s-horn logo.
The sales office had opened just that weekend for an intriguing new development dubbed “The Sea Ranch.” The deals were as seductive as the setting — thick hillside forests of redwood, fir and fern overlooking a tableland of meadows that meet the sea along a shore notched with nubbly cliffs and coves. Lots could be locked up for as little as $4,500 in the forest east of Highway 1, $8,500 in a meadow with at least a peek of the ocean.
“We stopped out of curiosity. We had never heard of The Sea Ranch,” Edgerton, a retired oral surgeon, remembered. “But we cut short our vacation in Elk and put a down payment on a lot.”
Read more via The Sea Ranch Coastal Legacy | Sonoma Magazine.

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