New year, new garbage services for Santa Rosa

Kevin McCallum, THE PRESS DEMOCRAT

For more information about Recology programs on the North Coast, visit www.recology.com/recology-sonoma-marin/

Santa Rosa’s new garbage hauler is rolling out plenty of changes for customers this New Year’s, including new plastic bins, new trucks and new rates to pay for it all.
Recology, the San Francisco-based garbage company, completed its purchase of The Ratto Group December 23, making it the dominant waste hauler on the North Coast.
Most Sonoma County residents and businesses will see few changes from the sale because Recology has merely taken over Ratto’s existing service contracts.
But beginning Jan. 1, the company began operating in Santa Rosa under a new 15-year contract that calls for sweeping new changes to the refuse service to 55,000 residential and commercial accounts.
The city hopes Recology will provide not only better service and accountability than its predecessor, but will help it achieve its environmental goals of increasing recycling and reducing the amount of garbage heading to the landfill.
“They really buy into the zero waste philosophy,” said Gloria Hurtado, deputy city manager. “They certainly have a track record of achieving good results in other communities.”Here’s a look at some of the changes in store for local garbage service under Recology.
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