Cynthia Sweeney, NORTH BAY BUSINESS JOURNAL
People who endure the stress of city life may dream of a life in the country, but not many take the leap.
Two and half years ago, Lori and Chris Melançon did.
The couple had initially purchased 12 acres of dormant pasture in Sonoma County, as an investment. Then it “called to them” with visions of farming vegetables and raising pigs, goats, and chickens. So they left lucrative jobs in San Francisco, Chris at a startup and Lori at a cancer-focused pharmaceutical company, and started LOLA Sonoma Farms.
“The entrepreneurial thing for us (in the city) started to fade,” said Chris. “In the early stage of this venture we realized the potential on the land and the entrepreneurial spark emerged again. We had the opportunity to take a small part of Sonoma County and show people — just as those who are interested in wine tasting — what it takes to grow sustainable, organic food. To have a lasting impact. And it doesn’t hurt that we’re outside in the fresh air and sunshine.”