Liza B. Zimmerman, WINE SEARCHER
While many wine country regions have welcomed revenue from new businesses, the somewhat-still-rural hamlet of Sonoma County clearly has conflicted sentiments.
Compared to the top-dollar region of Napa Valley, which was smart enough to self-regulate itself a half century ago, and less affluent areas such as the New York Finger Lakes that tend to support new development for economic reasons, wine industry regulation and growth in Sonoma has not been an easy process.
The county includes some of the most bucolic land – complete with ocean views – in California wine country. Its major towns of Sonoma, Healdsburg and, more recently, Sebastopol have been attracting low-key, yet quite profitable tourism for some decades. Most of the area’s tasting rooms also don’t charge a $50-plus per-person reserve tasting fee and traffic has primarily been manageable on Sonoma’s small roads for a number of decades.
However, local residents have come to a boiling point about vehicles, noise and general exuberant indulgence within their county’s limits. Roads in the region are rustic and new wineries have been sprouting up like poppies for decades.
According to Tennis Wick, the Santa Rosa-based director of Permit Sonoma, the county currently has 467 wineries approved in unincorporated areas. The “general plan for Sonoma County projected 239 wineries by the year 2020 because that number was environmentally prudent. From 2000 to 2015 there was a 300-percent increase in new winery facilities. Sonoma County was home to 127 wineries in 2000 and has nearly 500 now,” shares Padi Selwyn, the co-chair of Preserve Rural Sonoma County (PRSC), a group that has spearheaded local residents’ desires to moderate new winery and event space openings.