Austin Murphy, THE PRESS DEMOCRAT
Strolling past his company’s aging creamery in Marshall on Thursday morning, Albert Straus called to mind a pasteurized version of Willy Wonka:
“We’ve got ice cream here, yogurt over there, and there’s the butter room” said the 63-year-old dairy farmer and CEO of Straus Family Creamery. “Our soft-serve ice cream is made in those vats.”
It won’t be for long.
On Monday, construction begins on the company’s new creamery, a $20 million, 70,000-square-foot structure in Rohnert Park. While the Marshall dairy plant produces 16,000 gallons of milk a day, the new one “will have the capacity to almost double that, and do it much more efficiently,” Straus said. That increased capacity is key: the 25-year-old company is expected to double in size over the next seven to 10 years, according to its founder.
With more and more North Bay dairy farmers switching to the production of organic milk in recent years, prices have softened considerably. Despite that glut, Straus Family Creamery has remained profitable, and is moving full speed ahead on its creamery upgrade.