Tyler Silvy, THE PRESS DEMOCRAT
Leaders of Sonoma County’s wine industry on Monday fired a new volley in the protracted, cyclical battle over the expansion of their industry, hosting political appointees and county staff for a “mobile educational workshop” in an effort to inject industry-friendly language into long-delayed land-use policy.
Sonoma County Vintners, an industry trade association, organized the unique public meeting of the county’s Planning Commission, with stops including a recently completed 24-person, dormitory-style farmworker residence near Cloverdale, MacRostie Winery Estate west of Healdsburg and Kendall-Jackson Wine Estate and Gardens north of Santa Rosa.
In Cloverdale, it was housing; at Kendall-Jackson, code enforcement. But the backdrop for the meeting was Permit Sonoma’s move to update an ordinance related to agricultural promotional activities — wine tastings and other events that fuel traffic and other impacts in rural areas.
Milan Nevajda, deputy director for Permit Sonoma, the county’s planning department, said the goal is to create an ordinance that balances the tension between what the industry needs and ensuring it can be a good neighbor.
The tension has existed for two decades, as hundreds of new wineries have come on line since the turn of the century, and the business model has shifted to seek more direct-to-consumer sales that have brought forth wine clubs, more tasting rooms and weddings and special, members-only dinners.
Opponents of that expansion have complained about the noise and the traffic, which they say detracts from the bucolic feel of the countryside.