Susan Wood, NORTH BAY BUSINESS JOURNAL
Steve Heckeroth is a natural for running a novel electric tractor business — which is believed to have environmentally created a line in the “soil” to get generations of farmers to know the dirt on noisy, unhealthy diesel engines.
The 72-year-old businessman, who moved his Solectrac operation from Mendocino County to Santa Rosa near the Charles M. Schulz–Sonoma County Airport a few weeks ago, has dedicated his life to finding alternatives to burning fossil fuels.
Through the years, he has dug deep into his imagination and will to reduce humankind’s carbon footprint by coming up with farm equipment that’s designed to heal the Earth and help the land’s stewards — known in industry circles as the ultimate environmentalists — operate more efficiently and with their own health in mind.