Posted on Categories TransportationTags , ,

SMART’s review of ticket prices could come next month — or next year

Kevin Fixler, THE PRESS DEMOCRAT

“We need to look at how we’re going to make our train public transit for everybody, because I think it is not affordable for some people,” said Sonoma County Supervisor Shirlee Zane, who has served on the SMART board for nine years. “We’re seeing that our numbers are still primarily white men working at good paying jobs who can afford the fares. I do want to talk about diversity in terms of ridership and what we’re doing to achieve that.”

The North Bay’s commuter rail service has been in operation for a year and a half, with a stable ridership, slightly higher-than-expected fare revenues, and work continuing on extension of the line to its southern terminus in Larkspur.

But a key dilemma remains unaddressed: How to diversify its passenger base beyond the current set of predominantly white, well-off riders?

Some board members of the Sonoma-Marin Area Rail Transit agency last year publicly speculated on whether system’s pricing structure was impacting the makeup of riders, serving as a detractor for low-income commuters.

The SMART board had previously committed to re-evaluating the fare structure after the first year of operations. But now 18 months since it began service, the agency has yet to bring the matter forward for a public discussion.

Farhad Mansourian, SMART’s general manager, has been noncommittal this year and last on when exactly that step would come.

Read more at https://www.pressdemocrat.com/news/9326457-181/smarts-review-of-ticket-prices

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Santa Rosa to replace free downtown shuttle with parking pass

Will Schmitt, THE PRESS DEMOCRAT

Plagued by low ridership, a free Santa Rosa bus service will shuttle passengers to and from the Sonoma-Marin Area Rail Transit station in Railroad Square for the last time Friday as the city moves to replace it with a discounted parking permit.

The City Council in late November decided to end the ParkSMART shuttle on March 1, a little more than a year after it began in December 2017.

Low ridership and relatively high trip cost were consistent problems for the shuttle. City staff previously determined that at its peak in September about 20 people rode the shuttle on a given day.

To partially offset the loss of the shuttle, the City Council in January approved a new permit allowing commuters who regularly use public transportation to park in the First Street garage for $31 a month. That’s half the cost of the regular monthly permit for the garage.

Read more at https://www.pressdemocrat.com/news/9327651-181/santa-rosa-to-replace-free