Richard Orange, THE GUARDIAN
When Greta Thunberg stepped on to the platform at Stockholm Central station on Thursday after completing her European tour to raise awareness of climate change, an unassuming 69-year-old who runs a tiny travel firm was there to greet her.
Ivar Karlsson has found his business in the spotlight as appetite grows for alternatives to flying. It was Karlsson, whose company specialises in rail-only holidays, that Greta and her father contacted to book their trip, which took in stops in Strasbourg, Rome, London before heading back to Sweden.
The success of Sweden’s “flygskam”, or “flight-shame”, movement means that Karlsson struggles to respond to calls or emails from less high-profile customers than Greta. He said he had been working 16-hour days, nearly seven days a week, trying to meet the surge in demand, with bookings at his Centralens Resebutik agency increasing eightfold this January compared with two years ago.
“We were already stretched to a limit last year and now we’ve doubled that,” said Karlsson, who is based in the city of Kalmar. “If we had greater resources, then we could have done much more. The demand and interest is much, much bigger than we can cope with.”
Karlsson, his co-owner Maria Petersson, and their six permanent staff, have been unable to answer the volume of calls and emails coming in, leading to much grumbling on the Tågsemester (train holidays) Facebook group.