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Sonoma County winery events could be limited by Planning Commission

Bill Swindell, THE PRESS DEMOCRAT

After years of wrangling, Sonoma County officials are moving forward this week with a measure that will spell out what wineries can and can’t do when it comes to hosting events.

It’s the latest chapter in a long debate that has pitted the politically powerful sector against local activists and residents who say an influx of tourists is threatening their quality of life with traffic congestion and noise.

The county’s Planning Commission will hold a Thursday meeting in which the panel intends to vote on a draft ordinance that has been crafted by staff.

Planning Commission Meeting information

Planning officials searched for a middle ground between the interests of a main economic driver in the county against mobilized community groups in the areas of Sonoma Valley, Westside Road and Dry Creek Valley where the issue has become a flash point. Permit Sonoma held a virtual forum in February to solicit suggestions from stakeholders and their input went into the document.

The ordinance would set new standards for winery events, spelling out rules covering parking and traffic management; food service; event coordination with neighbors; and noise.

Read more at https://www.pressdemocrat.com/article/business/sonoma-county-winery-events-could-be-limited-by-planning-commission/

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Press Release: Sonoma County Planning Commission to hear draft winery events ordinance

Bradley Dunn, PERMIT SONOMA

Permit Sonoma has published Sonoma County’s first draft Winery Events Ordinance, which would set new standards for winery events like parking requirements, food service, event coordination, traffic management, and noise standards to address the impact of winery visitor-serving uses on agricultural land.

“The wine industry plays a critical role in Sonoma’s economy,” said Tennis Wick, Director of Permit Sonoma. “We are proud to work with the industry and neighbors to develop regulations which balance winery needs while protecting our rural communities and agriculture.”

The standards will provide a baseline for how the County balances preservation of agricultural areas with sustainable development of wine industry events when evaluating individual projects and their impacts. Permit Sonoma will utilize these standards when considering new and modified use permit applications for winery visitor-serving uses. The draft Ordinance provides consistency and clarity to the use permit evaluation process, reduces impacts to surrounding properties, protects agricultural lands, and preserves rural character.

Staff will present the draft to the Planning Commission at a virtual public hearing on June 3 at 1:50 p.m. The Planning Commission public hearing will be conducted via videoconference. Members of the public may watch, listen and participate in the hearing through Zoom or by phone. Additionally, written comments can be submitted through May 28, by 5 p.m. via email at PRMD-WineryEvents@sonoma-county.org.

After the Planning Commission Hearing, staff expects to present a final draft Winery Events Ordinance to the Board of Supervisors for approval on Aug. 17.

The draft Ordinance is posted on the Winery Events website.

The agenda for the virtual Planning Commission hearing and project staff report will be posted one week before the hearing on the Planning Commission calendar. https://sonomacounty.ca.gov/Planning-Commission/Calendar/Planning-Commission-Meeting-May-20-2021/

For more information about the public hearing, to submit comments, or to review project files digitally, members of the public can send an email to PRMD-WineryEvents@sonoma-county.org, call (707) 565-1900, option 5, or visit the project website: www.sonomacounty.ca.gov/WineryEvents

Read more at https://www.sonomacountygazette.com/sonoma-county-news/sonoma-county-planning-commission-to-hear-draft-winery-events-ordinance/

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Sonoma County wine industry seeks to sway county planners on land-use regulations

Tyler Silvy, THE PRESS DEMOCRAT

Leaders of Sonoma County’s wine industry on Monday fired a new volley in the protracted, cyclical battle over the expansion of their industry, hosting political appointees and county staff for a “mobile educational workshop” in an effort to inject industry-friendly language into long-delayed land-use policy.

Sonoma County Vintners, an industry trade association, organized the unique public meeting of the county’s Planning Commission, with stops including a recently completed 24-person, dormitory-style farmworker residence near Cloverdale, MacRostie Winery Estate west of Healdsburg and Kendall-Jackson Wine Estate and Gardens north of Santa Rosa.

In Cloverdale, it was housing; at Kendall-Jackson, code enforcement. But the backdrop for the meeting was Permit Sonoma’s move to update an ordinance related to agricultural promotional activities — wine tastings and other events that fuel traffic and other impacts in rural areas.

Milan Nevajda, deputy director for Permit Sonoma, the county’s planning department, said the goal is to create an ordinance that balances the tension between what the industry needs and ensuring it can be a good neighbor.

The tension has existed for two decades, as hundreds of new wineries have come on line since the turn of the century, and the business model has shifted to seek more direct-to-consumer sales that have brought forth wine clubs, more tasting rooms and weddings and special, members-only dinners.

Opponents of that expansion have complained about the noise and the traffic, which they say detracts from the bucolic feel of the countryside.

Read more at https://www.pressdemocrat.com/news/10203620-181/sonoma-county-wine-industry-seeks