Bill Swindell, THE PRESS DEMOCRAT
Sonoma County’s hoteliers are playing catch-up to make room for the growing number of visitors.
The lodging industry is undergoing unprecedented expansion with about a dozen properties slated to open in the next few years.
The hotel building boom comes after a dearth of new lodging in the earlier part of the decade. Developers and hoteliers now appear to be making up for inactivity in the aftermath of the Great Recession, as the county remains a prime destination for wine tourism and an array of other activities and places to visit.
“This is a very strong county. … The occupancy level is very, very high,” said Jan Freitag, senior vice president for STR, a Tennessee research firm and longtime tracker of the global hotel industry. “Developers see a hot market and say, ‘Let’s get into it.’”
Developers are betting Sonoma County can keep delivering more tourists. It’s averaging about 7.5 million visitors a year. Those visitors are staying in more than 7,000 hotel rooms and 3,700 campground and recreational vehicle spaces, according to Sonoma County Tourism figures.
Read more at https://www.pressdemocrat.com/business/9247313-181/sonoma-county-lodging-sector-bustling
Will Schmitt, THE PRESS DEMOCRAT
Santa Rosa planning commissioners have blocked a large hotel project in Fountaingrove, citing the potential peril posed by future wildfire among their chief concerns, and foreshadowing a looming fight over the extent of new commercial development allowed in one of Sonoma County’s biggest burn zones.
The first-of-its-kind decision came in a 3-3 vote Thursday by the city’s Planning Commission, which withheld approval of a use permit for the 114-room, three-story Residence Inn Hotel by Marriott. It is envisioned for a 4.6-acre site just north of the former Hilton Sonoma Wine Country hotel and the Fountaingrove Inn, both of which were destroyed in the Tubbs fire in October 2017.
The outcome reflects the city’s ongoing struggle to balance public safety with its stated commitment to facilitate redevelopment of burn zones. Officials vowed even in the immediate aftermath of the fire not to stand in the way of homeowners looking to rebuild in Fountaingrove, which lost nearly 1,600 homes in the Tubbs fire.
But embrace of new development, including commercial projects, has been a much trickier issue in the hillside area, which has burned twice in the past 54 years. In addition to the two hotels, the Tubbs fire destroyed the historic Round Barn, a quarter-mile south of the hotel, singed Fountaingrove office buildings and threatened nearby Kaiser and Sutter hospitals before jumping Highway 101 to the west.
The deadly and destructive Camp fire that swept through Butte County last month gave planning commissioners additional pause Thursday.
Read more at https://www.pressdemocrat.com/news/9028541-181/proposed-marriott-hotel-in-burn
Bill Swindell, THE PRESS DEMOCRAT
After years of wrangling, Napa County took a first step to better police its more than 500 wineries with an updated code enforcement program approved by its board of supervisors on Tuesday.
The board by a 4-0 vote approved a resolution that would revamp the county’s winery enforcement program that has been criticized as ineffective and having no teeth for violators. For example, county officials found in 2014 that almost half of the wineries audited did not comply with code requirements, such as exceeding their production or visitor limits.
The vote comes with increasing backlash to the wine sector that wields considerable political influence through the Napa Valley Vintners trade group and as the dominant economic driver in the county of more than 140,000 residents.
In recent years, industry opposition has been bubbling up, especially over greater traffic on Highway 29 and the Silverado Trail. In June, local voters narrowly rejected an amendment that would have limited vineyard development on hills and mountains to provide greater protection to the environment.
Read more at https://www.northbaybusinessjournal.com/northbay/napacounty/9036162-181/napa-wine-tourism-regulation