Thea Hensel and Tony White, THE PRESS DEMOCRAT
For more than 50 years, a two-mile strip of land in southeast Santa Rosa remained vacant and unused. Originally purchased by Caltrans as a right-of-way for Highway 12, the freeway was never built and the land remains neglected. When it was proposed to extend the freeway through Spring Lake Park, community opposition led to abandoning that proposal, and neighbors started thinking of converting this empty land into an asset, an urban greenway.
In 2009, local citizens formed the Santa Rosa Southeast Greenway Campaign, which developed a vision for the land and organized a campaign to plan and promote a greenway. From the start, the project attracted a team of natural leaders with extensive business and government experience. Applying their skills, they recruited a host of volunteers to spread the word and promote the Southeast Greenway.
The campaign forged alliances with local officials and agencies, environmental, educational, running and biking groups and raised funds to engage the community. In 2014, Caltrans decided to rescind the freeway designation and offered to give Santa Rosa the opportunity to purchase the land for a greenway.
Meanwhile, the campaign continued its work, creating a partnership with the Sonoma Land Trust, Sonoma Water, Sonoma County Regional Parks, Land Paths and the city of Santa Rosa. It is a shining example of a public-private partnership in which grassroots activists work for the benefit of the greater community.